The best applications to manage your loyalty cards

Loyalty cards are programs, identified as physical cards or not, that offer bonuses (such as discounts or gifts) to their user when consuming a product from a specific company. In this article, we present applications that allow you to manage your different loyalty cards.

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Loyalty cards have this name because what the company seeks with them is that the customer consumes its brand's products more frequently to the detriment of its competitors, attracting them by obtaining a future profit .

This is an electronic card issued by certain manufacturers, chains of

distribution

or service companies that provide it free of charge to their customers. This kind of

menu

allows users to accumulate points based on consumption made in the establishments of the issuer.

Currently, loyalty cards are widely offered by:

the chains of

distribution

(ready-to-wear, beauty,

decoration

...)

restaurant chains

airlines

railway companies

fuel distribution companies

How does it work?

At the time of purchase, the card is given to the seller or the cashier, who swipes it through the reader, debiting a number of points proportional to the amount of the purchase. Loyalty card systems and their points programs are supported by complex relationship marketing software solutions.

The accumulated points allow you to receive gifts, discounts on regular products or free services. To make this known, companies usually publish brochures or catalogs that they distribute to users to inform them of the gifts they can obtain according to the points to be redeemed. It is obvious that the higher the amount obtained, the greater the gift.

How to manage the multitude of loyalty cards? © janj445, Pixabay

Applications to manage loyalty cards

More and more brands offer loyalty cards, and often make promotions valid only for cardholders, in order to encourage them to subscribe. The French thus find themselves with a multitude of loyalty cards in their wallet. An issue that has caught the attention of the following companies, offering a service to manage them through an app:

FidMe

This complete and easy-to-use application allows its users to group together their various loyalty cards and reduction coupons obtained within a single interface. It works with more than 15,000 brands and local shops in France.

Genius Commerce

This solution was developed by La Poste, it is intended for merchants who want to manage their loyalty system independently. You can define the method of calculating the loyalty points obtained per customer, in accordance with your commercial strategy. Thus, it is a tool that allows you to offer targeted marketing offers and to animate your customer base.

Qoodos

In the same way as the previous solution, Qoodos helps merchants manage customer loyalty programs for several points of sale.

Like Genius Commerce, the solution connects directly to merchants' electronic checkouts. It is also available on smartphones and tablets.

The Zerosix platform

It is a loyalty service that adapts to your sector of activity and your objectives. It manages loyalty points calculations and rewards mechanisms.

Those

apps

that manage loyalty programs are easy to use and effective tools for retaining your customers over the long term as well as for Ex: they are used in two or four copies on certain Ariane launchers." data-url="/sciences/ definitions/universe-booster-3598/" data-more="Read definition">

booster

your sales.

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