Unusual Bumble, the dating app where women take the first step

Bumble, the American "dating" application, where women take the first step, capsized Wall Street on Thursday, the IPO valuing it at around 13 billion dollars.

It must be said that dating apps have been hugely successful since the pandemic tested millions of single people around the world. Moreover, one of the best-known players in the sector, Match, owner of Tinder and Meetic, has seen its action multiplied by five on Wall Street since last March.

A feminist social platform above all

Bumble Inc, which includes the Badoo and Bumble apps, was launched in 2014 by 31-year-old Whitney Wolfe Herd, a former chief marketing officer for rival network Tinder.

It wants to be a global social platform, feminist above all, at the service of love, professional and friendship issues, by giving, she claims, the power to women to create the relationships they want.

They are the ones who decide whether or not to initiate a conversation via the app.

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With its uninhibited and feminist approach, where only women are allowed to take the first step, Bumble has found its success with “millennials” (17-34 years old) and beyond.

Fight against misogyny

“Bumble is more than an application, it's a movement, assures the platform. It's where people go to learn how to make and maintain healthier connections."

DR screenshot

He takes his candidates by the hand by showing them how to "create a positive first impression", how to take a flattering photo, how to highlight his image on the net.

Bumble makes no secret of its desire to empower women in dating or to fight against misogyny.

Serena Williams encourages women to take the first step

In 2019, the app recruited luxury ambassadors such as tennis star Serena Williams, who in an advertising campaign encouraged women to take the first step, whether in their love life, in friendships but also In the working world.

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The message is clear: it is women who set their rules and on their land.

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